B2B SaaS Marketing Leader · 15+ Years

Growth that shows up in the revenue line.

I build demand generation engines and portfolio go-to-market motions that turn multiproduct software businesses into compounding revenue machines — currently owning marketing for a 7-product, $50MM ARR portfolio at EverCommerce.

Let's talk View track record
Demand Gen · Revenue Marketing
Portfolio GTM · Cross-Sell & Expansion
Team Building · 4 → 10 marketers
Marketer of the Year · EverCommerce 2025
By the numbers
$50MM ARR
Portfolio owned today — a 7-product B2B SaaS business unit
$1.5MM
ARR from a net-new cross-sell motion in year one, tracking toward $5MM+
97.9%
Revenue attainment vs. plan through a reorg and program launch
−70%
Blended CAC reduction, from $1,159 down to $352
313
Closed-Won deals, grown from a baseline of 126
65% YoY
Increase in digital-sourced Closed-Won for a flagship product
$6MM
Annual paid media spend directed across a 16-product portfolio
$9MM+
Projected customer lifetime value from a single GTM rebuild
Who I am

A revenue marketer first, a brand builder second.

I've spent 15+ years turning marketing from a cost center into a predictable source of pipeline and revenue across multiproduct software businesses.

My work lives at the intersection of demand generation, portfolio go-to-market, and forecasting rigor. I unify positioning and funnel definitions across complex product portfolios, then build the cross-sell and expansion programs that let those products grow each other.

Just as often, I'm building the team and the operating system behind the numbers — scaling marketing organizations, standing up reporting and forecasting frameworks, and partnering closely across Sales, Product, and Finance so the whole revenue engine pulls in one direction.

Track record

Where I've made an impact.

Fourteen years across vertical SaaS, retail software, ERP, and industrial automation — increasingly senior scope, consistently quantified outcomes.

2022 — Present
EverCommerce
Morris Plains, NJ · Remote
Marketing Director, EverPro Horizontal Solutions
2025 — Present

Own marketing for a 7-product, $50MM ARR portfolio with full accountability for pipeline and revenue across acquisition, cross-sell, upsell, and retention. Lead a 10-person team on a $2MM operating budget.

  • Launched the portfolio's first cross-sell GTM motion across Sales, Marketing & CX — $1.5MM ARR in year one, tracking toward $5MM+.
  • Delivered 97.9% revenue and 98.6% EBITDA attainment against plan through a reorg and concurrent program launch.
  • Grew the marketing org from 4 to 10; coached and promoted a direct report to Senior Marketing Manager now leading her own 4-person team.
  • Unified positioning and funnel definitions across seven products to enable structured cross-sell and expansion.
Digital Strategy Leader
2023 — 2024

Led digital growth strategy for a 16-product EverPro portfolio, managing 6 digital strategists across paid media, ABM, SEO, social, content, UX, and web.

  • Directed $6MM in annual paid media, allocating spend by pipeline contribution and ROI.
  • Refined quarterly and annual forecasting cadences that aligned execution with the solution-marketing org.
Senior Digital Marketing Manager, EverConnect
2022 — 2023

First Senior DMM hired for the 6-solution EverConnect portfolio, leading demand gen and acquisition for flagship product 33 Mile Radius.

  • 65% YoY increase in digital-sourced Closed-Won, 380 incremental customers, and $9M+ projected CLV.
  • Cut blended CAC from $1,159 to $352 and grew Closed-Won deals from 126 to 313.
2019 — 2022
Celerant Technology
New York, NY

Senior Digital Marketing Manager

Led digital acquisition and demand generation for a retail software platform through the COVID-era retail downturn — owning paid media, SEO, content, email, website, and agency relationships.

  • Sustained ~10% YoY Closed-Won growth during the downturn by repositioning toward online retail and omnichannel use cases.
  • Built a Power BI reporting layer integrated with CRM — the org's source-of-truth dashboard for CAC, lead quality, and deal performance.
  • Migrated the website to a low/no-code CMS, enabling industry-, partner-, and event-specific landing pages.
2016 — 2019
Clients First Business Solutions
Edison, NJ

Marketing Director

Led the marketing function for an ERP integrator — establishing positioning, go-to-market strategy, and the foundational capabilities required for growth.

  • Stood up the marketing function end-to-end: Dynamics CRM, marketing automation, lead scoring, and ABM.
  • Consolidated multiple software-specific sub-brands into a single advisory-positioned brand, growing net-new ERP sales.
  • Built a lean team of 2 plus agencies across paid media, events, SEO, web, and content.
2011 — 2016
COPA-DATA USA
Princeton Junction, NJ

Marketing Manager

One of the first US-based hires for an industrial automation (SCADA) software vendor — establishing the marketing framework, partner channel, and pricing model to enter the North American market.

  • Helped close a seven-figure embedded-software contract with a top-three global cloud provider; co-developed the SaaS pricing model that unblocked the deal.
  • Launched the U.S. partner program with a 1-to-few ABM motion targeting industry leaders.
  • Built the U.S. marketing framework end-to-end: automation, website, and landing page infrastructure.
Toolkit

Core competencies.

B2B SaaS Marketing Leadership Pipeline & Revenue Marketing Demand Generation Portfolio Go-to-Market Cross-Sell & Expansion Account-Based Marketing Marketing Ops & Forecasting Marketing Team Building Digital Marketing & Paid Media MarTech Stack Life Cycle & Partner Marketing Cross-Functional Partnership
Education
B.S. Environmental & Business Economics — Rutgers University
Recognition
Marketer of the Year — EverCommerce, 2025
Let's talk

Looking for a marketing leader who
moves the revenue line?

I'm open to senior marketing and demand generation leadership conversations. The fastest way to reach me is below.

david@davidcbrennan.com 973-479-9418 LinkedIn
Based in Morris Plains, NJ · Open to remote